Driving Business Value with Data Storytelling and Data-Driven Design


With Karen Dietz, Master Storyteller and Sean Van Tyne, Design Leader




Please join Karen Dietz, Master Storyteller, and Sean Van Tyne, Design Leader, as they share how to drive business value with data storytelling and data-driven design… You will learn:


  • How to derive insights from data
  • Understand your customer’s motivations and challenges with personas
  • Understand your customer’s interaction and emotions with your brand, products and services with journey maps
  • Build data storytelling skills that pays dividends
  • How data informs designs that create sustainable, long-term customers and revenue


At the end of Karen’s and Sean’s talk, you will have a better understanding of how to have your data drive business value.



Featured Speakers:


Karen Dietz

Master Storyteller



Karen Dietz is a veteran in business storytelling, coaching you to storytelling that inspires, influences and impacts the bottom line. Wiley published her Business Storytelling for Dummies and she opened the 2013 TEDx Conference San Diego with her talk on the power of story listening. She coaches business leaders in transformational storytelling so they’ll never ever be boring! Based on years of research and experience she has developed cutting edge methods for effective data storytelling. Clients include Fortune 1000 companies, rising stars, nonprofits, and entrepreneurs.



Sean Van Tyne

Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge.


International speaker, best-selling author and advisor, Mr. Van Tyne is an industry leader that helps organizations on their strategy, goals, and direction to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy and sustainable long-term revenue.



This special presentation is sponsored by the SDBSA and its members. This is a complimentary event for first time visitors. We ask returning visitors for a modest $20 registration fee. Membership in SDBSA can be a valuable part of your professional growth strategy.